Tesla didn’t pay socialite Kim Kardashian for a latest publicity alternative with the corporate’s Optimus robotic, dispelling any claims that the influencer took cost.
Kardashian is paid over two million {dollars} per publish for selling merchandise from different firms on account of her social media attain, which incorporates over 359 million followers on Instagram.
Earlier this month, skepticism and hypothesis concerning Kardashian’s potential relationship with Tesla began to catalyze as Kim put video and photos of her with Tesla’s Optimus robotic and the corporate’s not too long ago revealed Cybercab Robotaxi on her social media pages.
Tesla Optimus’s busy week consists of $10k motion figures and Kim Kardashian
Final 12 months, Kardashian was one of many first celebrities to acquire a Tesla Cybertruck. She additionally posted numerous photographs with the automobile to her social media pages and had customized work achieved to the all-electric pickup.
The Cybertruck was one of many hottest automobiles for celebrities by way of the previous few months of final 12 months and into 2024. Nonetheless, Kardashian’s posts with the Cybertruck weren’t candid pictures taken by paparazzi, at the very least for essentially the most half. They had been taken with photographers and gave the impression to be photographs taken of her on needs.
We speculated about what may presumably happening with Tesla and Kardashian not too long ago, and we had been confused as to why she appeared to have such distinctive privileges with the corporate’s merchandise:
@teslarati What’s going on between Tesla and Kim Kardashian?? #tesla #kimkardashian #teslacybertruck #fyp #teslaoptimus #optimus ♬ I’m a Idiot (for U) – Rebecca Mardal
As a result of Tesla is so closely towards the thought of spending huge quantities of cash on promoting, it appeared removed from actuality that it will use Kardashian, whose social media posts can price firms over $2 million a pop, to realize publicity on issues like Optimus and Cybercab — two merchandise which are prone to acquire visibility on their very own merely due to their capabilities.
Tesla didn’t need to pay, based on her publicist, who revealed the knowledge to The New York Instances.
It appears Kardashian might have simply merely had the particular privilege to check a few of Tesla’s most closely sought-after merchandise. Fortunate her!
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