Lewis Hamilton’s transfer to Scuderia Ferrari is among the most eagerly anticipated tales for the 2025 Method 1 marketing campaign, marking the arrival of the game’s most profitable driver on the crew with essentially the most storied legacy in F1 historical past.
Making the shift from Mercedes was a daring choice for Lewis Hamilton, contemplating his immense success with the crew. Through the years, he clinched six Drivers’ Championships and performed a pivotal position in securing eight Constructors’ titles for Mercedes. This departure, particularly as Mercedes continues to be a high contender, marks a serious turning level in his profession.
Compounding the uncertainty surrounding Lewis Hamilton’s transfer is the looming overhaul of F1 rules set for 2026, which can see sweeping adjustments to each the engine and chassis rules. These adjustments will create a brand new period within the sport, one that can have an effect on all groups, together with Ferrari. The British driver, identified for his strategic foresight, has probably thought of this shift as a part of his choice to hitch Ferrari, which might mirror the profitable transition he created from McLaren to Mercedes in 2013—a transfer that, on the time, raised many questions however finally paid off.
With the joy surrounding the seven-time Method 1 world champion’s arrival on the Maranello crew, it’s inevitable that the media might be keenly targeted on each second of his journey with the crew, notably when he takes to the observe in Ferrari crimson for the primary time. To handle this inflow of consideration, journalist Edd Straw shared insights on how the Italian aspect plans to forestall the occasion from changing into a ‘media circus’ throughout a dialogue on The Race YouTube channel.
One of many key methods Ferrari is using includes the usage of its personal check observe at Fiorano, situated on the crew’s headquarters in Maranello. This offers Ferrari a singular benefit in managing its drivers and testing classes away from the general public eye. The crew plans to conduct a check session with Lewis Hamilton in a 2022 automotive at Fiorano in early 2025, though the precise timing may very well be topic to climate situations. Edd Straw famous that Ferrari is totally conscious of the importance of this check for the British driver, which is why the crew has developed an in depth plan to make sure the occasion proceeds with minimal media disruption. This cautious strategy will enable Lewis Hamilton to settle into his new surroundings whereas sustaining the give attention to the work forward quite than the spectacle surrounding his arrival.
“Operating might be restricted for Hamilton and carried out in secret, aside from a couple of pictures and movies taken and launched afterwards. It is because Ferrari’s preparation for Hamilton is on guaranteeing he’s as prepared as he will be for the beginning of pre-season testing, quite than making a media circus. Fred Vassuer describes this as ‘crucial’ given there’s solely six weeks between Hamilton’s arrival and Ferrari’s look on the F1 launch.” – the Method 1 journalist and broadcaster identified.
Ferrari Pronounces Date for 2025 Season Launch
Whereas all Method 1 groups will collect for a collective season launch occasion at The O2 in London, Scuderia Ferrari will maintain its personal unique launch for the 2025 season at its headquarters in Maranello.
The occasion at The O2, scheduled to have fun the seventy fifth season of Method 1, will see all groups and drivers in attendance, showcasing the joy of the upcoming season in entrance of a dwell viewers of 20,000 spectators.
Nonetheless, it’s anticipated that almost all of groups will reveal their new liveries for the season quite than full vehicles, because the timing of the occasion is near the pre-season testing in Bahrain, which takes place just some days later.
The launch at The O2 is ready for the night of February 18th, with Ferrari’s official season unveiling scheduled for the next day, February nineteenth.
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