Ford introduced Thursday that F-150 Lightning gross sales climbed 160% in August. Regardless of the surge, Ford’s gas-powered automobiles and vehicles nonetheless accounted for 86% of gross sales final month.
Ford Lightning carries EV gross sales progress in August
The American automaker offered 182,985 autos within the US final month, exhibiting 13.4% progress from final August.
Ford’s electrical automobile gross sales rose 28.9% to eight,944 items. The F-150 Lightning accounted for a lot of the progress, with 2,858 items offered, up 160.7% 12 months over 12 months.
F-150 Lightning gross sales reached 21,121 via the primary eight months of 2024. That’s up 86% from the 11,327 offered at the moment final 12 months.
The Mustang Mach-E noticed modest gross sales progress, with 5,341 items offered in August, up 6% 12 months over 12 months. Ford has offered 32,167 Mach-Es via August.
Regardless of slowing progress, Ford’s Mach-E continues to be edging out the Hyundai IONIQ 5 within the US. Ford offered 32,167 Mach-Es via August, topping Hyundai’s IONIQ 5 with 26,982 items. Nevertheless, Hyundai revealed the up to date 2025 IONIQ 5, which would be the first automobile constructed at its new plant in Georgia.
Hyundai’s IONIQ 5 had a record-breaking August with 4,838 items offered, up 35% YOY, forward of the up to date mannequin, which is able to arrive at dealerships this fall.
Gasoline autos nonetheless dominate gross sales amid EV delays
Ford is one among a number of automakers pushing again main EV initiatives. The Detroit-based automaker revealed it’s scrapping plans to launch its three-row electrical SUV final month.
As a part of its shifting technique, Ford is doubling down on reasonably priced EVs and hybrids. It’s recruiting former Tesla, Rivian, and Apple staff for its crew in California to develop what it calls one of the environment friendly EV platforms.
The platform will underpin a brand new reasonably priced pickup due out within the second half of 2027. As an alternative of an electrical three-row SUV, Ford now plans to launch a household of hybrid fashions.
Ford’s hybrid gross sales had been up 50% in August, with 16,394 fashions offered. Regardless of Ford’s electrified gross sales progress, gas-powered automobiles and vehicles dominated final month total.
Ford’s inner combustion gross sales rose 10%, with 157,647 gas-powered autos offered final month, accounting for 86% of complete gross sales.
Electrek’s Take
By canceling its three-row electrical SUV and pushing again different EV launches, Ford is opening the door for rivals like Hyundai and Kia to proceed grabbing market share.
Kia simply had its finest gross sales month ever within the US, with over 75,200 autos offered in August. The corporate stated SUVs and new EVs had been driving progress.
The EV9, Kia’s first three-row electrical SUV, continues to see demand within the US. With one other 2,388 fashions offered final month, Kia EV9 gross sales reached 13,874 via August. Kia can also be launching a refreshed EV6, which was launched within the UK with an up to date design and extra vary.
Hyundai is one other abroad automaker that topped its complete and retail US gross sales data final month. Later this 12 months, Hyundai will formally unveil its three-row electrical SUV, the IONIQ 9. Will probably be constructed alongside the brand new IONIQ 5 at Hyundai’s large new facility in Georgia.
Korean automakers will not be the one ones gaining momentum within the US. The Honda Prologue, Subaru’s Solterra, and others all had file gross sales month in August.
Because the EV race heats up within the US, it is going to be fascinating to see who comes out on high (exterior of Tesla) over the subsequent few quarters.
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