Hyundai and Kia are on a sizzling streak. The Korean auto giants simply notched one other month of sturdy gross sales progress in February, because of new low-cost EVs like Kia’s EV3 and the Hyundai Casper (Inster EV). With extra fashions on the best way this yr, Hyundai and Kia setting the stage for a fair greater 2025.
Hyundai and Kia gross sales rise in February with low-cost EVs
Coming off its second straight yr of setting a brand new international gross sales document, 2025 is shaping as much as be Kia’s largest yr in firm historical past.
Kia is revamping the model with a brand new lineup of fashionable electrical automobiles as a part of its “EVs” for all technique. After launching its first three-row electrical SUV, the EV9, in 2023, the corporate is doubling down on extra reasonably priced fashions.
As a part of its “EVs for all” technique, Kia is launching a collection of electrical vehicles with costs starting from round $30,000 to upwards of $80,000.
After launching the EV5 in China in late November 2023, beginning at simply over $20,000 (149,800 yuan), Kia launched the smaller EV3 SUV final yr.
Kia opened EV3 orders in Korea final June beginning at roughly $30,000 (KRW 42.08 million). After securing over 10,000 reservations inside a month, Kia’s vp Received-Jeong Jeong, was already calling the compact SUV a “game-changer” in its house market.
Much more coming quickly
Kia bought 2,257 EV3’s in Korea final month, surging 426% from the 429 bought in January. The EV3 has helped Kia’s home gross sales recuperate, rising 4.5% in February 2025.
With the EV3 now arriving in Europe, beginning at round $38,000 (36,000 euros), Kia expects abroad gross sales, which have been up 4.4%, to achieve momentum this yr.
Kia’s President, Tune Ho-sung, advised shareholders on Wednesday the corporate’s annual gross sales exceeded 100 trillion received ($68.6 billion) for the primary time in 2024. It additionally notched its highest working revenue in firm historical past at 12.7 trillion received ($8.7 billion).
This yr, Kia expects much more progress with new electrical fashions, together with the EV4, its first electrical sedan, and the PV5, its first electrical van. Each have been launched at Kia’s 2025 EV Day final week. We additionally acquired our first have a look at the smaller, even lower-cost EV2 mannequin.
Hyundai’s low-cost Casper Electrical, which went on full-scale sale within the second half of 2024, helped increase home gross sales.
Casper Electrical gross sales elevated in Hyundai’s house market from simply 186 items in January to 1,061 in February. Hyundai’s home gross sales rose 20% in February 2025 in comparison with the prior yr. The Casper EV begins at about $20,000 (27.4 million received) in Korea.
In exterior markets, like Europe, the Casper known as the Inster EV, and it’s anticipated to assist Hyundai considerably ramp up abroad EV gross sales. In Europe, Hyundai’s compact electrical SUV begins at round $27,000 (25,000 euros).
Hyundai and Kia are on a sizzling streak within the US. Each are coming off new February gross sales data with new fashions just like the 2025 IONIQ 5 and Kia’s EV9 seeing sturdy demand. With extra EVs on the best way, together with Hyundai’s three-row IONIQ 9 and the Kia EV4, the Korean automakers might be two manufacturers to keep watch over as the worldwide auto trade continues shifting to electrical.
Supply: Newsis, Hyundai Motor
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