Kia America immediately introduced a brand new collaboration with The Nature Conservancy (TNC) – a worldwide environmental conservation group– to assist freshwater conservation throughout the US. Over the following three years, Kia is investing $3 million to assist TNC’s purpose of conserving 1 million kilometers of rivers and 30 million hectares of lakes, wetlands, and floods by 2030. The initiative, which is able to formally kick off on World Water Day (March 22, 2025), will even increase consciousness of and educate audiences on the significance of freshwater ecosystems to maintain all life.
This collaboration aligns with Kia’s broader dedication to environmental duty and giving again to the communities during which it serves and lives.
“Water is one in every of our most treasured sources, and now we have a duty to assist shield it for future generations,” mentioned Russell Wager, vp of selling, Kia America. “By teaming up with The Nature Conservancy, we’re not simply funding a venture – we’re supporting on-the-ground motion that may make an actual distinction. Our purpose is to encourage our clients and communities to affix us in defending the wetlands and waterways that all of us depend upon.”
Kia’s assist will allow TNC in defending freshwater ecosystems by means of a number of key initiatives. These embody restoring vital wetlands to scale back flood impacts, bettering water high quality, and enhancing wildlife habitats. Moreover, Kia will assist TNC’s efforts to collaborate with Indigenous and native communities to make sure more healthy and extra resilient ecosystems for folks and nature.
Particularly, this joint effort will assist tasks that concentrate on modernizing water infrastructure for ecological well being, implementing pure processes to reinforce resilience and cut back catastrophe dangers, and advancing sustainable agricultural water administration insurance policies.
“Water is the lifeblood of the planet and rivers, lakes, and wetlands are working time beyond regulation to maintain it pumping. These programs are feeding communities, shaping cultures and sustaining the range of life on Earth,” says Nicole Silk, International Director of Freshwater Outcomes at The Nature Conservancy. “We should all do our half to guard these ecosystems. That’s why we’re thrilled to collaborate with Kia America on this marketing campaign. By combining TNC’s experience in conservation with Kia’s progressive method to sustainability, we purpose to revive and shield freshwater habitats, assist biodiversity, whereas additionally and selling clear water entry. This joint effort underscores our shared imaginative and prescient of a world the place nature and other people thrive collectively.”
This collaboration with TNC underscores Kia’s dedication to environmental stewardship and neighborhood engagement. Lately, Kia has elevated its funding in eco-conscious applications – together with international initiatives to scale back ocean plastic air pollution and now freshwater conservation. By supporting the restoration of wetlands and different pure options, Kia helps to construct extra resilient communities and a more healthy planet for generations to return.
