- Kia provides 130-strong automobile fleet to AO25 event organizers, made-up solely of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the event
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to interact followers globally and domestically
Kia Company is as soon as once more supporting the Australian Open – the celebrated tennis Grand Slam occasion of the Asia-Pacific area – by the provision of a fleet of official event automobiles, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Companion of AO25, the model held an official automobile handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Event Director; and Ash Barty, Australian Open champion. Following 24 years of assist, Kia continues to be the Australian Open’s longest-running main associate.
Kia introduced event officers with a fleet of 130 automobiles, that includes 25 items of EV9, 15 items of EV5, 10 items of EV6, 30 items of Carnival HEV, 25 items of Sorento HEV and 25 items of Sportage HEV. That is the primary yr that every one event automobiles are electrified – both all-electric or hybrid. The automobiles will present gamers, match officers and VIPs with protected, comfy and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has all the time been about pushing boundaries and galvanizing motion, and this yr we’re excited to take it additional with our electrified fleet,” commented Ho Sung Tune, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“By means of our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we purpose to have fun the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical automobiles are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the power of this excellent occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid automobiles accessible to a better variety of individuals, with the official automobile fleet and a collection of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the event whereas providing followers the chance to interact with EV know-how at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving associate and one of the vital enduring sports activities sponsorships in Australia,” stated Craig Tiley, Australian Open Event Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us excellent companions.”
“We’re delighted to share that this yr’s fleet of 130 Kia automobiles is made up solely of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO automobiles begin showing on Melbourne’s streets, the town is aware of that the AO has arrived, creating an unbeatable ambiance and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 domestically, to interact tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Evokes,” showcases the power and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Particularly, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits exterior of tennis.
Kia is teaming up with Tennis Australia once more to supply an inspiring four-episode digital collection titled ‘What Strikes You?’. This collection will discover the non-public tales of present tennis gamers delving into what fuels their ardour past the tennis court docket. By means of candid interviews performed contained in the Kia EV5 and EV9, the collection highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical automobiles as symbols of innovation and motion.
Moreover, Kia has launched a collection of packages to create unforgettable experiences for its prospects and followers throughout AO25. 90 Kia prospects from world wide, chosen by promotional actions after test-driving and buying Kia EVs, will be a part of stay match viewing and a particular tour of Melbourne Park. Ten influencer groups will even attend the occasion as company of Kia and create partaking content material from AO25 as they drive by the town of Melbourne in Kia EVs.
In one other initiative, 20 youngsters in Korea have been chosen as official Ballkids for AO25. These youngsters will even get pleasure from once-in-a-lifetime experiences, equivalent to being on the court docket with the world’s finest gamers, partaking in tennis actions, and exploring Melbourne’s wealthy tradition and iconic points of interest.
