- Mercedes-Benz’s Manufaktur personalization program is rising
- Mercedes has opened a brand new Manufaktur Studio to boost the client expertise
- Mercedes PixelPaint system enters manufacturing and is a part of the Manufaktur Studio
Mercedes-Benz is able to take buyer involvement and customization one step additional.
On Thursday, Mercedes opened the Manufaktur Studio whereas saying an growth of the personalization program’s customization capabilities and choices.
Mercedes-Benz Manufaktur Studio
The Manufaktur program is situated in Sindelfingen, Germany, the place Mercedes’ headquarters are situated, and now contains the Manufaktur Studio.
Situated inside the principle Sindelfingen complicated, the Manufaktur Studio permits clients to be a part of the expertise. Clients can watch and really feel a part of the customization of their autos because the Manufaktur’s group hand-builds the personalized elements.
Mercedes-Benz Manufaktur Studio
The Manufaktur Studio is cut up into 4 sections together with the logistics space, automobile preparation, matrix manufacturing, and the client space.
Mercedes launched the Manufaktur program again in 2015, initially because the Designo Manufaktur program. The Designo designation was finally dropped. In 2021, the Manufaktur program expanded to incorporate the S-Class, CLS-Class, and AMG GT.
Mercedes-Benz Manufaktur program
Mercedes-Benz Manufaktur Studio
Mercedes-Benz Manufaktur Studio
The wide-ranging program contains all the things from leather-based cladding and embroidering to personalization and particular trim finishes or supplies. The S-Class Manufaktur choices have been expanded for 2025 to incorporate new unique colours (now as much as 80) and different choices. Clients may even have their seats tailor made for them by widening or narrowing of the seating surfaces, or lengthening of the seat bottoms by as much as 2.0 inches.
Mercedes stated it plans an analogous growth for its AMG-badged sports activities vehicles. In fact, Mercedes clients can have their vehicles painted any shade they need via the Made to Measure program.
Mercedes-Benz Manufaktur Studio
A brand new PixelPaint course of has additionally been launched and is hailed as a resource-saving process. Mercedes stated the brand new expertise applies the paint on to the automobile’s physique with elevated precision in a similar way as an ink jet printer.
This opens the door for extra personalized patterns and accuracy involving multi-colored autos, which is now restricted solely by technical feasibility, in accordance with Mercedes.
Mercedes-Benz Manufaktur Studio
Some digitalization has been embraced to hurry up the construct course of, however people nonetheless management the manufacturing and ending. Vehicles and elements carts roll across the Manufaktur Studio autonomously to avoid wasting time. Mercedes stated this has enabled it to produce as much as 20 autos a day via the Manufaktur program. This has helped the automaker increase this system, which accounted for 30% of the autos it offered in its top-end segments throughout the first half of 2024. Mercedes did not specify which autos and segments explicitly.
Mercedes-Benz paid for journey and lodging together with some German pretzels for Motor Authority to convey you this background data.
