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Friday, July 18, 2025

OPINION: “We have to push tougher for variety”


YASA’s Engineering Director Chris Woolley talks us by means of his profession path so far, and shares his imaginative and prescient of an EV future

What’s your profession path to now?
My journey has been an thrilling one, transferring by means of a number of management engineering roles throughout the worldwide automotive business. At the moment, I’m the Engineering Director at YASA, the place I’ve been targeted on pushing the bounds of our axial flux electrical motor applied sciences for the previous three years. At YASA, we’re creating distinctive electrical motors which might be smaller and lighter than anything in the marketplace, making them far more energy dense – really revolutionary stuff.
Earlier than becoming a member of YASA, I spent almost 4 years at Jaguar Land Rover, the place I led electrification, transmission and driveline check operations as a part of JLR’s shift in the direction of electrified automobiles. It was an extremely dynamic time for the corporate, and I had the privilege of managing each technical groups and large-scale initiatives that helped form JLR’s method to electrified drivetrains.
Previous to JLR, I used to be at Ricardo as chief engineer for driveline and transmission methods. My profession started to take off at SAIC Motor UK, the place I spent over a decade in varied engineering roles, together with senior supervisor for car efficiency. My early work there – significantly with electrical car methods – laid the muse for every thing I’ve achieved since.

Discuss us by means of your position – what does a typical day appear like for you?
My day-to-day at YASA is a mix of management and technical problem-solving. One second, I’m working with my workforce on the finer engineering particulars of optimizing our axial flux electrical motors, the subsequent, I’m partaking with industrial, engineering and manufacturing groups, internally and externally, to debate how we will combine our motor and controller know-how into future car packages. On daily basis is completely different, however the fixed is innovation – there’s at all times a problem to sort out, and that’s what retains me engaged.

What huge initiatives are you engaged on in the mean time?
At YASA, we’re engaged on some extremely thrilling initiatives, significantly in collaboration with Mercedes-Benz, as we speed up the event of our axial flux electrical motors for the AMG model. I’m significantly enthusiastic about our deal with making our electrical motors even smaller and extra environment friendly – crucial for the subsequent technology of high-performance electrical automobiles. Alongside that is our ongoing growth, with assist from the Superior Propulsion Centre, of compact, optimised inverter know-how. I actually consider that we’re serving to to form the way forward for electrical car propulsion.

What are the largest know-how breakthroughs for EVs in recent times?
The rise in vitality density for batteries has been big, permitting for a higher driving vary with out including further weight – a decisive attribute that we’re all striving for on this sector. Using silicon carbide in energy electronics is one other recreation changer, enhancing effectivity throughout the board, with different improvements on the horizon. However for me, YASA’s axial flux know-how is the electrical motor breakthrough that stands out. Having labored on conventional radial motors at earlier organisations, I can confidently say that YASA’s axial flux know-how brings an unmatched mixture of energy, torque and compactness, which is essential as we glance to make EVs not simply cleaner but additionally extra thrilling to drive.

What challenges does the EV business face, and the way will it overcome them?
One of many greatest challenges is infrastructure – particularly relating to quick charging. You may construct one of the best EV on the earth, but when charging isn’t quick, handy and widespread, it’s a significant hurdle. From my expertise working with world OEMs, I see this as a problem that may require collaboration between producers, governments and vitality suppliers. One other problem is uncooked materials availability for batteries, which the business is addressing by means of recycling initiatives and modern materials options.

What do you assume would be the subsequent huge step in EV growth?
I consider the subsequent huge leap will come from solid-state batteries, which might supply higher vitality density, sooner charging and improved security – all important attributes for taking EVs to the subsequent stage. Past that, developments in vehicle-to-grid applied sciences might change how we take into consideration EVs completely. At YASA, we’re additionally pushing the boundaries of electrical motors, making them smaller, lighter and extra highly effective. Combining these developments will redefine what EVs are able to within the close to future.

What shall be powering a typical car in Europe by 2030?
By 2030 – which actually isn’t a good distance off, I feel we’ll see a mixture of battery-electric automobiles dominating the market, with hydrogen gas cells additionally taking part in a job, significantly in heavy-duty automobiles. My background working with electrified powertrains offers me confidence that battery know-how will proceed to cleared the path.

Is there something concerning the EV business you’d like to alter?
I’d actually prefer to see extra standardization throughout the business, particularly relating to charging networks. In my earlier roles at Jaguar Land Rover and Ricardo, I noticed firsthand how completely different requirements can sluggish progress and create confusion for customers. We additionally must push tougher for variety within the engineering groups driving these improvements – completely different views foster creativity and assist us resolve advanced challenges. Lastly, I’d prefer to see rules transfer sooner to maintain tempo with the technological developments we’re making. The business is transferring quickly, and laws must sustain.

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