Pedego, one of many earliest entrants into the US electrical bicycle market and residential to over 200 brick-and-mortar e-bikes shops, will collaborate with Newport Seaside, California-based Electrical Bike Firm, bringing extremely custom-made US-made electrical bikes into Pedego’s lineup.
Electrical Bike Firm has constructed a powerful popularity for its made-in-California electrical bikes, that are assembled on the firm’s handful of Newport Seaside amenities.
The corporate’s well-known Customizer program gives hundreds of variations on its many fashions, permitting clients to create a bespoke bike with a mix of a number of dozen paint colours, a variety of add-on equipment, and numerous e-bike parts chosen by the rider.
Now Electrical Bike Firm and Pedego are teaming as much as carry that very same Customizer expertise into Pedego’s community of brick-and-mortar franchise shops across the US.
“Electrical Bike Firm is worked up to announce a collaboration with Pedego, probably the most revered names within the e-bike business,” declared EBC in a press release offered to Electrek. “This partnership goals to revitalize Pedego’s 200 places throughout the U.S. by introducing Electrical Bike Firm’s USA-made e-Cruisers and its distinctive customization instruments, together with the design wall, the place clients can design bikes like the favored Mannequin J, Y, E, or A.”
That design wall, also called the Customizer, consists of a giant touchscreen show the place riders can bodily design their {custom} e-bike straight on the wall earlier than sending it off to be built-to-order within the California manufacturing facility.
“The collaboration will improve buyer engagement by providing superbly personalised, absolutely constructed bikes, all made within the U.S.,” continued the corporate. “Electrical Bike Firm stands as a frontrunner in American-made, customizable e-bikes, whereas Pedego’s attain within the business brings a longtime community of sellers and clients. Collectively, they may create a robust synergy.”
The partnership seeks to deal with two key markets utilizing the identical bodily retailer: mass-produced, reasonably priced imports, in addition to built-to-order American-made bikes.
The primary two shops launching the brand new partnership embrace Pedego Electrical Bikes Corona Del Mar and Pedego Electrical Bikes Newport Seaside on the Newport Peninsula, although the vast majority of Pedego’s community is anticipated to comply with swimsuit. Take a look at how the Customizer system works within the brief video beneath.
Electrek’s Take
That is an attention-grabbing improvement as a result of it comes at a time once we’re witnessing fast consolidation within the e-bike market. Simply final week noticed two giant e-bike manufacturers shut down, underlining how elevated competitors and a squeezing market have impacted the ballooning e-bike business.
When as soon as competing manufacturers can work collectively on partnerships or mergers that profit each of them by combining distinctive promoting propositions, clients profit by sustaining entry to these distinctive fashions.
On this case, Pedego is the undisputed king of placing ready-to-ride e-bikes on showroom flooring and making them accessible to potential clients, which is a rarity on this direct-to-consumer world we’re residing in. Pedego’s mannequin has lengthy set the corporate aside from most different internet-based electrical bike manufacturers within the US. However, Electrical Bike Firm’s well-known custom-built e-bikes present a singular alternative for one-of-a-kind rides which might be constructed by American staff who earn a residing wage and work in comfy situations.
Each manufacturers with the ability to crew up looks like a win-win, protecting ready-to-ride electrical bikes out on the ground but in addition bringing clients the choice of constructing their very own {custom} bike straight on the wall by customizer software program inside the shop.
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