Rivian has launched a singular partnership with a well-liked annual music competition, wherein the corporate will basically arrange pop-up electrification displays and extra—together with first-hand seems on the upcoming R2.
As introduced in a press launch on its web site on Tuesday, Rivian is partnering with South by Southwest (SXSW) in Austin, Texas to debut the “Electrical Roadhouse” exhibit at its South Congress house throughout SXSW 2025, at which the corporate will characteristic the R2 electrical automobile (EV) and each day programming. Set to happen March 7 to fifteen, the exhibit will embody panel discussions, demo drives, live shows, and drive-in motion pictures, together with a broader presence all through the competition.
Rivian can even be part of SXSW operations on the Austin Conference Heart (ACC), and all through the better Austin space, in line with the discharge. CEO RJ Scaringe can even current a keynote speech as a part of the competition, and SXSW badge holders will achieve precedence entry to most of the discussions and occasions.
“We’re thrilled to deliver our model to life at SXSW with the Electrical Roadhouse, an area that merges traditional Americana with a imaginative and prescient for a sustainable future,” stated Denise Cherry, Rivian Vice President of Advertising. “The competition’s creativity and adventurous spirit completely complement our personal, and we are able to’t wait to share this expertise with the neighborhood.”
Demo drives for the occasion will start on March 11, and Rivian can be the official sponsor of the competition’s Transportation Observe exhibit, operating from March 11 to 13.
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The EV maker says it attracts inspiration for the Electrical Roadhouse from traditional Texas roadhouses, and it plans to open its displays to the general public and competition attendees each day in the course of the competition. In 2024, SXSW had a complete of 47,661 attendees, in line with native publications.
“Rivian’s imaginative and prescient for a sustainable, electrical future resonates deeply with the South by Southwest neighborhood,” stated Peter Lewis, Chief Partnerships Officer at SXSW. “We’re thrilled to welcome them as a associate to the competition, and look ahead to watching SXSW festival-goers expertise the model in a enjoyable, partaking and sustainable manner.”
In current months, Rivian has been deploying distinctive “Charging Outpost” areas close to nationwide parks, in addition to opening its retail “Areas” across the U.S. The corporate can be set to launch shows of its upcoming R2 and R3X autos at choose Rivian Areas all through the U.S. and Canada within the upcoming months.
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